How well do you know if the food you are buying are original products?
One of the biggest problems we as consumers face today is counterfeit foods & beverages. Globally it is estimated at approximately 16 billion USD.
Do we know what we are buying is original or not. How can we tell?
It is a know fact all database store information ONLINE. This is an open paradise for the sophisticated counterfeiter/fraudster/hacker which ever name you label them as. A sophisticated counterfeiter can hack into a company’s server with one sole objective to steal this data or to inject falsified information of counterfeit products in to the server unaware to the owner. This allowing them to print endless barcodes and making into the supply chain. It is inevitable all ONLINE database will be HACKED!!!
Counterfeit foods, sometime have added ingredients and or modified packaging which can be unknown or confusing to the consumer. Dr Oz States.
China is well known for counterfeit foods & beverages and the scale of this is spreading across the global in a unprecedented scale.
Authorities In China Have Discovered A Disturbing Trend In Local Restaurants (Ew) Fake Rice Noodles, Melamine Milk, Glowing Pork, Fake Eggs, Walnuts Filled With Cement, Rat Meat, Fake Rice, Knock-Off Wine and Cardboard Buns. Article.
Why do people suffer from food allergies, could it be due to the fact of the added or modified ingredients?
Who is responsible for checking the authenticity of the products bought by supermarkets? It is easy to pass the blame and even harder to take responsibility.
There should be a joint responsibility from the manufacturer/producer of the food & beverages and the supermarkets to authenticate their products prior to it being freely accessible to the consumer. Their primary concern should be the health and wellbeing of consumers.
There is a solution to help combat the threat of counterfeit foods & beverages and to establish their authenticity which is known as MDLE (Micro Database Less Encapsulation) the world’s first OFFLINE database.
MDLE is a military grade and patented process for encrypting and encapsulating sensitive information otherwise stored in a database, in cost effective data carriers such as 2D barcodes.
Low barrier to entry.
Encrypts an entire database record into a 2D barcode or other data carrier.
Decentralizes sensitive information and eliminates need for a central database.
Seamless integration into existing ERP
MDLE is protected by what we call “The Iron Ring” which is a secure ONLINE environment.
The Decryption Server stores ONLY the keys to authenticate the MDLE label.
The Decryption Server is protected by The Iron Ring, a revolutionary database less authentication method.
Even if the Decryption Server is hacked, no sensitive information will be exposed.
MDLE Supports Aggregation with its own individual encrypted payload and serial number secured in a 2D code on individual market packages. It supports secure Track & Trace, a security module that integrates into existing ERP and Track & Trace Software for Supply Chain Security, Secure Serialization, and Compliant with all Global Standards. The MDLE Log File Decryption (Key) Server authenticates and logs every scanning event in real time which can be exported to existing track and trace or ERP software.
With all of the data securely encrypted into the data capacitor, this technology is the world’s first micro database-less technology.
MDLE Supports Brand Loyalty Programs, Brand ambassadors can share incentives/coupons on social networks with all activity being traceable back to the original user.
MDLE Insurance Benefits;
Security Liability in a Breach
Detection Capability Breach Related Costs
Response Time Liability from Counterfeiting
Compliance Liability from Diversion
Consumer Confidence Liability from Product Recalls
PREVENTION is better than the CURE.